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Media Buys: Purchasing advertising in traditional media

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Media Buys: Purchasing advertising in traditional media

When you’re running a business in any capacity, you want to focus on moving forward and upward, not get bogged down in minutia. Among the more dreaded of these tasks is media buying, or the purchase and placement of advertisements for television, radio, and print.

Considerations that go into a media buy include:

  • Time slot
  • Ad length (radio and television) or size (print)
  • Channel(s)
  • Publication(s)
  • Page placement (print)

There are several benefits to using an agency such as Brockett Creative Group to do your media buying. The agency advocates for your business (and your budget) and monitors and audits all aspects of the media buy on your behalf. We will get tear sheets – which help determine if the ad was 100% accurate – as well as spot check ads by tuning in or reviewing them in the publication.

At times, print ads can be printed where the image is blurred, was printed in black and white rather than color, with images cut off, or an entirely wrong ad was run. Similarly, with television and radio advertising, the ads running may be cut short or be the wrong ad. The agency then works on your behalf with the media outlet to make good on any of these errors.

An advertising agency like Brockett Creative Group can not only take on this duty for you, but we can also work on the advertisements themselves. Email or call us at 315-797-5088 to get buying those ad placements!

Phone 315-797-5088

Address 4299 Middle Settlement Road
New Hartford, NY 13413

Office hours M-F 9:00AM - 5:00PM

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