Chances are, the first thing you notice about a website is how it looks – a good-looking website is far more likely to engage you than one that is displeasing to look at for any reason. The look is also what many people think of first when it comes to website design, but there is much more to it than one might first imagine.
Like your logo, your website is a representation of your brand that should reflect your corporate purpose and values. Its design should incorporate the various aspects of your brand identity (logo, colors, etc.) into a cohesive site that is pleasing to the eye.
In addition to having the right look, a website must also be designed to be functional and user-friendly. You could have the most attractive website that was ever created, but if visitors cannot navigate and use it easily, it will be for naught. Sitemaps and wireframes are the first steps to structuring a website that will offer users a positive web experience – they’re like blueprints for a building. From there, we can accommodate any number of website applications, from photo galleries to contact forms to shopping carts.
The ever-growing use of mobile technology also impacts website design. Responsive Web Design (RWD) allows your website to perform optimally on such mobile devices as smartphones and tablets. Good RWD allows users to view and interact with the site as easily and comprehensively as you can on a desktop or notebook. eCommerce sites can also be adapted with RWD, so customers can make purchases at their convenience.
At Brockett Creative Group, we design your website with both form and functionality in mind – the end products reflects your brand and provides a quality user experience. Email us or call us at 315-797-5088, and let’s discuss how we can optimize your website’s design.