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Blogging: The cornerstone of content marketing

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Blogging: The cornerstone of content marketing

Blogging, having been around since about the mid-1990s, should be one of the key tools in your online marketing strategy. Because of its longevity in the marketplace, we don’t think of it that often, but it’s still valuable.

Sometimes, it's personal: Reputation Management and your brand

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Sometimes, it's personal: Reputation Management and your brand

What will a potential client or customer find when they search for your business? Finding a business, product, or service with a negative review here and there is to be expected, but what if an individual or a group decides that they really don’t like what you offer and decide to take that to every corner of the Internet? The popularity of social media, especially, has put a great deal of power into the consumer’s hands. While this helps keep brands and businesses honest, it can also be abused to the detriment of those same brands or businesses.

Reaching people through personas

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Reaching people through personas

Forget Tom, Dick, and Harry…focusing on Tom, Dick, Harry, Sally, Carmen, or Elisa is the most efficient and effective way to spend your marketing dollars.

Advertise Your Products with Google & Bing

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Advertise Your Products with Google & Bing

Are you selling products through your website? If you are, read on to learn how to super-charge your sales with Google & Bing! If you don't have an online store yet, but wish to sell online, see this article on eCommerce.

So, you have gone to great lengths to build a website to sell your products. You have a shopping cart system, payment processing, shipping options and a fulfillment system in place. Now all you need are orders! How do you get customers to come to your website? More importantly, how do you get qualified customers to your website who are most likely to complete a sale?

What You Need to Know for A Successful eCommerce Website

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What You Need to Know for A Successful eCommerce Website

E-Commerce: The act of buying and selling goods and services over the Internet

Sounds simple enough, right? If it were simple, everyone would be doing it. The fact is, it's not simple, but by building an online store, you can find new customers and increase sales by a very significant margin.

Take a deep breath - Ad-mageddon is not upon us

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Take a deep breath - Ad-mageddon is not upon us

News about ad-blocking software seems to be everywhere in the past few weeks. Businesses that use online advertising and agencies that provide it have been portrayed as anything from blase´ to completely melting down over both the public's gleeful anticipation for the software and for Apple's upcoming operating system that supports ad-blocking software. Fortunately for businesses that rely on advertising, this is not the Ad-mageddon that it appears to be at first blush.

The power of the press release

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The power of the press release

As we discussed in a previous post, public relations should be an important part of your communications and marketing strategy. A foundation of any public relations plan is the press release (also known as a news release or media release).

Keeping public relations in the mix

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Keeping public relations in the mix

The relationship you build between your brand and your audiences positions you as an expert and a resource. Like any relationship, the public relations one is a marathon, and not a sprint. While "spin" will probably always exist to some extent, by communicating openly and honestly through public relations, you will build trust more effectively than sharing a meme on Facebook.

The Password Is: Ch@nge_1t!

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The Password Is: Ch@nge_1t!

Passwords can be a real pain…if you’re doing them right. The easy ones that are effortless to key in are the ones that leave you – and your information – most vulnerable.

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