BCG Selected as Agency for New York Tourism Venture

May 14th, 2013

Brockett Creative Group announces the signing of its newest client, Mohawk Valley Path Through History, the regional venture to Governor Andrew Cuomo’s history-tourism initiative, NY Path Through History. Brockett Creative will manage all creative, marketing, and web development aspects of the new inter-county tourism program which kicks off in Fall of 2013.

“We are thrilled to have been selected as the agency that will guide the Mohawk Valley through this state-sponsored project. We look forward to extending the Governor’s vision for promoting New York’s rich history, specifically central New York, and bolstering the economy,” said Matthew D. Brockett, President and Creative Director.

NY Path Through History was unveiled by Gov. Cuomo in 2012, as a statewide roadmap that ties historically and culturally significant sites, locations and events throughout the Empire State.

“This new effort to highlight New York’s rich heritage aims to not only showcase New York State’s history and cultural significance but also promote tourism and economic development in communities in every region of the state,” Cuomo explained.

The Path Through History initiative is categorized by theme and Region. The Mohawk Valley corridor will include the counties of Oneida, Herkimer, Montgomery, Schoharie, Otsego, and Fulton.

Brockett Creative Group has collaborated with clients on local tourism, such as the Village of Clinton, regional businesses such as Maines Foods, and internationally-recognized companies such as the Rome Specialty Company. Brockett Creative Group was formed by Matt Brockett in 2001, and today is a full-service agency, providing web design and development, advertising, marketing, social media management, and public relations.