Online and offline marketing strategies can be very effective when done right. Both methods are designed to attract the attention of potential customers and continue to hold the attention (and hopefully affection) of current customers.
There are several methods Brockett Creative Group uses to integrate these two facets of brand marketing:
- We ensure that your online and offline marketing efforts have a consistent look and message, so that the consumer’s opinion of your brand is reinforced each time they see one of your marketing pieces (be it a business card or an advertisement on YouTube).
- Quick Response (QR) Codes can also be an effective marketing tool. They can be used on business cards so that contact information can be loaded and saved directly to one’s contact list, they can be used on print ads to take the consumer to the commerce page on your website, or they can be used on a poster in a window so passersby can get information about an upcoming event.
- Trackable links are used to show you what is driving traffic to your website. For example, you may include a coupon in a specific publication with a unique url (let’s say yourproduct.com/coupon). The consumer types that address into their browser to visit the page, and your analytics will tell you that the traffic came from your investment in the publication. Not only will your website get more hits, but you will also be able to tell which marketing vehicles provide you with the greatest return on investment, allowing you to strategically spend your marketing budget.
To begin integrating your online and offline marketing, email or call Brockett Creative Group at 315-797-5088.