For businesses and individuals working toward establishing and sustaining a solid online presence, Search Engine Optimization (SEO) has undoubtedly become a necessity. By definition, SEO is the process of organically maximizing the number of visitors to a website because the site appears high on the list of results returned by a search engine.
Think Snapchat is just a digital playground for kids? Think again! Once used exclusively by the younger generation, Snapchat is quickly gaining momentum as the next biggest thing for businesses in terms of serving as an incredibly effective marketing tool.
Are you a nonprofit working to generate more traffic and interest in your organization? Do you want to raise more money for your cause? Would you like to accomplish all of this, AND receive up to $10,000 per MONTH in free advertising? We thought so! Here are three reasons why your nonprofit organization needs to apply for a Google Ads grant.
Each business, organization, and non profit has different visions and objectives. With that being said, thankfully, there are different Google Ad options to help you achieve your goal in the best fitting way.
Websites take a lot of resources to create and maintain, so naturally we want to have information about how they’re performing. Website analytics provide not only data about website traffic, but they can be studied to help you maximize your marketing budget.
In order to make your website accessible on the World Wide Web, you need to have it hosted. With website hosting, your hosting service houses your website on its server and connects it to the Internet.
Email marketing has been around for what seems like forever. From newsletters to product announcements to coupons, chances are that if you have an email address, you’re subscribed to some form of email marketing. With so much emphasis put on social media lately, it’s easy to forget about the benefits of a good ol’ email […]
Even a small website can contain a great deal of information in the form of copy, photographs, and graphics. As most websites change content frequently to reflect changes in products, services, and news and information, a straightforward and reliable Content Management System (CMS) is essential. For Brockett Creative Group clients, we provide just that CMS […]
Electronic communications may currently rule, but print collateral pieces still play an important role in marketing. Collateral materials are tangible representations of your brand that support and enhance sales and marketing efforts. Some commonly used collateral pieces are: Business Cards Brochures Rack Cards Stationery Folders Just as e-readers didn’t replace books (as some predicted), there are certain […]
It may be easy to dismiss traditional marketing in the Internet Age, but it’s not necessarily wise. Although the numbers are certainly smaller than they were in their heyday, people still pay attention to television and print advertising. Advertising on television and in newspapers, professional publications, and periodicals have some strong advantages over online advertising. […]