Blog

Email Marketing: Efficiently Producing Results

Posted by Matthew Brockett

Industry - January 26th, 2016

Email marketing has been around for what seems like forever. From newsletters to product announcements to coupons, chances are that if you have an email address, you’re subscribed to some form of email marketing. With so much emphasis put on social media lately, it’s easy to forget about the benefits of a good ol’ email […]

Content Management: A System You Can Work With

Posted by Michael Born

Industry - January 19th, 2016

Even a small website can contain a great deal of information in the form of copy, photographs, and graphics. As most websites change content frequently to reflect changes in products, services, and news and information, a straightforward and reliable Content Management System (CMS) is essential. For Brockett Creative Group clients, we provide just that CMS […]

Collateral: Connecting You With Your Audience

Posted by Jonathan Brockett

Industry - January 13th, 2016

Electronic communications may currently rule, but print collateral pieces still play an important role in marketing. Collateral materials are tangible representations of your brand that support and enhance sales and marketing efforts. Some commonly used collateral pieces are: Business Cards Brochures Rack Cards Stationery Folders Just as e-readers didn’t replace books (as some predicted), there are certain […]

Sticking with the Classics: Traditional Marketing in the Digital Age

Posted by Matthew Brockett

Industry - January 5th, 2016

It may be easy to dismiss traditional marketing in the Internet Age, but it’s not necessarily wise. Although the numbers are certainly smaller than they were in their heyday, people still pay attention to television and print advertising. Advertising on television and in newspapers, professional publications, and periodicals have some strong advantages over online advertising. […]

Media Buys: Purchasing Advertising in Traditional Media

Posted by Matthew Brockett

Uncategorized - December 29th, 2015

When you’re running a business in any capacity, you want to focus on moving forward and upward, not get bogged down in minutia. Among the more dreaded of these tasks is media buying, or the purchase and placement of advertisements for television, radio, and print. Considerations that go into a media buy include: Time slot […]

Better Together: Online/Offline Marketing Integration

Posted by Matthew Brockett

Uncategorized - December 22nd, 2015

Online and offline marketing strategies can be very effective when done right. Both methods are designed to attract the attention of potential customers and continue to hold the attention (and hopefully affection) of current customers. There are several methods Brockett Creative Group uses to integrate these two facets of brand marketing:   We ensure that […]