Websites take a lot of resources to create and maintain, so naturally we want to have information about how they’re performing. Website analytics provide not only data about website traffic, but they can be studied to help you maximize your marketing budget.
In order to make your website accessible on the World Wide Web, you need to have it hosted. With website hosting, your hosting service houses your website on its server and connects it to the Internet.
Email marketing has been around for what seems like forever. From newsletters to product announcements to coupons, chances are that if you have an email address, you’re subscribed to some form of email marketing. With so much emphasis put on social media lately, it’s easy to forget about the benefits of a good ol’ email […]
Even a small website can contain a great deal of information in the form of copy, photographs, and graphics. As most websites change content frequently to reflect changes in products, services, and news and information, a straightforward and reliable Content Management System (CMS) is essential. For Brockett Creative Group clients, we provide just that CMS […]
Electronic communications may currently rule, but print collateral pieces still play an important role in marketing. Collateral materials are tangible representations of your brand that support and enhance sales and marketing efforts. Some commonly used collateral pieces are: Business Cards Brochures Rack Cards Stationery Folders Just as e-readers didn’t replace books (as some predicted), there are certain […]
It may be easy to dismiss traditional marketing in the Internet Age, but it’s not necessarily wise. Although the numbers are certainly smaller than they were in their heyday, people still pay attention to television and print advertising. Advertising on television and in newspapers, professional publications, and periodicals have some strong advantages over online advertising. […]
When you’re running a business in any capacity, you want to focus on moving forward and upward, not get bogged down in minutia. Among the more dreaded of these tasks is media buying, or the purchase and placement of advertisements for television, radio, and print. Considerations that go into a media buy include: Time slot […]
Online and offline marketing strategies can be very effective when done right. Both methods are designed to attract the attention of potential customers and continue to hold the attention (and hopefully affection) of current customers. There are several methods Brockett Creative Group uses to integrate these two facets of brand marketing: We ensure that […]
Chances are, the first thing you notice about a website is how it looks – a good-looking website is far more likely to engage you than one that is displeasing to look at for any reason. The look is also what many people think of first when it comes to website design, but there is […]
At their most basic, website applications (apps) help users interact with your website, adding value to their experience. Web applications are what allow us to have the interactive experience with websites that we enjoy today, unlike the static websites of the past. Any time you fill out an information form, login, use a shopping cart, […]