The number of Federal Website Accessibility lawsuits has tripled in 2018! That is, the number of lawsuits against companies alleging that plaintiffs with a disability could not use websites because they were not coded to work with assistive technologies or otherwise accessible to them exploded in 2018 with an alarming 177% increase from 2017! There […]
It’s a question that many small business owners are asking themselves lately. Despite its current troubles, Facebook has proven to be one of the most versatile and heavily used form of social media by individuals and businesses alike. WIth its wide marketing and networking reach, and a large platform upon which to exchange information, we have come to use it for just about everything from keeping up with friends to launching business marketing campaigns.
It’s hard to believe the year is already coming to an end. Hopefully 2018 was a successful year for you and your business or organization. It has been a big year as far as marketing and advertising trends go, so that means our business strategies have to adjust alongside them.
For businesses and individuals working toward establishing and sustaining a solid online presence, Search Engine Optimization (SEO) has undoubtedly become a necessity. By definition, SEO is the process of organically maximizing the number of visitors to a website because the site appears high on the list of results returned by a search engine.
Think Snapchat is just a digital playground for kids? Think again! Once used exclusively by the younger generation, Snapchat is quickly gaining momentum as the next biggest thing for businesses in terms of serving as an incredibly effective marketing tool.
Are you a nonprofit working to generate more traffic and interest in your organization? Do you want to raise more money for your cause? Would you like to accomplish all of this, AND receive up to $10,000 per MONTH in free advertising? We thought so! Here are three reasons why your nonprofit organization needs to apply for a Google Ads grant.
Each business, organization, and non profit has different visions and objectives. With that being said, thankfully, there are different Google Ad options to help you achieve your goal in the best fitting way.
Websites take a lot of resources to create and maintain, so naturally we want to have information about how they’re performing. Website analytics provide not only data about website traffic, but they can be studied to help you maximize your marketing budget.
In order to make your website accessible on the World Wide Web, you need to have it hosted. With website hosting, your hosting service houses your website on its server and connects it to the Internet.
Email marketing has been around for what seems like forever. From newsletters to product announcements to coupons, chances are that if you have an email address, you’re subscribed to some form of email marketing. With so much emphasis put on social media lately, it’s easy to forget about the benefits of a good ol’ email […]