Web Hosting: Keeping Your Website Live

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In order to make your website accessible on the World Wide Web, you need to have it hosted. With website hosting, your hosting service houses your website on its server and connects it to the Internet.

Website hosting is different from your site’s actual domain name. Like hosting, domain names are renewed on a yearly basis, so the two are often confused. Think of them this way: the domain name is like your website’s street address, but the hosting is its actual home.

Hosting can vary based on the complexity of your website – a static, one-page website will only need the most basic hosting, while sites that will employ a Content Management System (CMS) or use eCommerce will require hosting that can accommodate databases and applications that are part of the CMS, such as a database of news articles. If you will have data that should be kept secure (credit cards numbers, personally identifiable information, et al), you will need a Secure Sockets Layer (SSL) certificate through your website host.

Brockett Creative Group’s hosting through its subsidiary tSpark allows you to use the hosting that you need based on your website requirements. tSpark hosting also guarantees a 99.95% uptime, because your website isn’t effective if it’s not connecting to the Internet.

To learn more about hosting with tSpark, email or call us at 315-797-5088.

Content Management: A System You Can Work With

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Even a small website can contain a great deal of information in the form of copy, photographs, and graphics. As most websites change content frequently to reflect changes in products, services, and news and information, a straightforward and reliable Content Management System (CMS) is essential.

For Brockett Creative Group clients, we provide just that CMS through our subsidiary tSpark. The tSpark CMS gives users the ability to add and remove pages, add, edit, and delete text, and control images throughout the site. In developing the design for your website, we will work with you to get the header and footer – which generally do not change and often contain the site menu, location, and contact information – where you want it and then build your site into the CMS so that it appears the way you want.

At this point, BCG staff will provide you with unique login credentials and train you how to use the tSpark CMS. You will then have complete control over the information you present on your website, allowing you the flexibility to adapt to any changes in your industry or the market.

If you’re ready to take control of your website, email or call us at 315-797-5088.

Website design: More Than Just a Pretty Homepage

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Chances are, the first thing you notice about a website is how it looks – a good-looking website is far more likely to engage you than one that is displeasing to look at for any reason. The look is also what many people think of first when it comes to website design, but there is much more to it than one might first imagine.

Like your logo, your website is a representation of your brand that should reflect your corporate purpose and values. Its design should incorporate the various aspects of your brand identity (logo, colors, etc.) into a cohesive site that is pleasing to the eye.

In addition to having the right look, a website must also be designed to be functional and user-friendly. You could have the most attractive website that was ever created, but if visitors cannot navigate and use it easily, it will be for naught. Sitemaps and wireframes are the first steps to structuring a website that will offer users a positive web experience – they’re like blueprints for a building. From there, we can accommodate any number of website applications, from photo galleries to contact forms to shopping carts.

The ever-growing use of mobile technology also impacts website design. Responsive Web Design(RWD) allows your website to perform optimally on such mobile devices as smartphones and tablets. Good RWD allows users to view and interact with the site as easily and comprehensively as you can on a desktop or notebook. eCommerce sites can also be adapted with RWD, so customers can make purchases at their convenience.

At Brockett Creative Group, we design your website with both form and functionality in mind – the end products reflects your brand and provides a quality user experience. Email us or call us at 315-797-5088, and let’s discuss how we can optimize your website’s design.