Looking at the Data: Website Analytics

Websites take a lot of resources to create and maintain, so naturally we want to have information about how they’re performing. Website analytics provide not only data about website traffic, but they can be studied to help you maximize your marketing budget.

Analytics measure:

  • Website visits
  • Individual page clicks
  • Time spent on site
  • Which landing page (link to call to action post) results in the greatest number of conversions (users who make a purchase)
  • Nations that visitors are coming from
  • Demographic information of visitors (age and gender)
  • Behavior: new vs. returning, frequency and recency, engagement
  • The device and browser they are using to access the site

Each of these points can be mined for valuable information about current and potential customers and can tell you what parts of your marketing are yielding the greatest return on your investment.

As a certified Google Partner, the professionals at Brockett Creative Group can create and analyze a website analytics account for you. To learn more email or call us at 315-797-5088.

Web Hosting: Keeping Your Website Live

In order to make your website accessible on the World Wide Web, you need to have it hosted. With website hosting, your hosting service houses your website on its server and connects it to the Internet.

Website hosting is different from your site’s actual domain name. Like hosting, domain names are renewed on a yearly basis, so the two are often confused. Think of them this way: the domain name is like your website’s street address, but the hosting is its actual home.

Hosting can vary based on the complexity of your website – a static, one-page website will only need the most basic hosting, while sites that will employ a Content Management System (CMS) or use eCommerce will require hosting that can accommodate databases and applications that are part of the CMS, such as a database of news articles. If you will have data that should be kept secure (credit cards numbers, personally identifiable information, et al), you will need a Secure Sockets Layer (SSL) certificate through your website host.

Brockett Creative Group’s hosting through its subsidiary tSpark allows you to use the hosting that you need based on your website requirements. tSpark hosting also guarantees a 99.95% uptime, because your website isn’t effective if it’s not connecting to the Internet.

To learn more about hosting with tSpark, email or call us at 315-797-5088.