Types of Google Ads

Each business, organization, and non-profit organization has a different approach to successfully marketing itself and gaining customers.  Fortunately, there are different Google Ads options to help everyone achieve their goals in a way that best suits them. No matter which kind of business is yours, you are sure to find the right kinds of Ads that will generate traffic and profit by reaching the right people at the right time- specifically, those who are most likely interested in the product or service that you offer to get you a great ROI.

It all starts with a campaign, a budget, and relevant keywords- and you’re ready to advertise through Google Ads!  At BCG, we specialize in helping our clients choose and launch the campaign that produces the best results for them. Here is a great guide to help you get started.

Search Network

One of the easiest ways to reach potential customers is to show your ads to those who are already searching for your specific product or service.  A Search Network Campaign only shows your text ads when someone searches for terms that include or are relevant to your ad’s keywords.  For example, if you own a window replacement business, your ads would appear when a search is done for “home improvement.” Your ads will appear near Google search results, thereby advertising your organization to high-potential customers.

Display Network

Unlike the Search Network, the Display Network allows you to advertise more broadly, and to people who are not necessarily searching just for your specific keywords or product.  As part of a campaign designed to pull in new customers as well as re-market your product to those who may have shown previous interest, the Display Network employs engaging, appealing ad formats to catch the attention of potential customers.  Here, Google also uses automated targeting by strategically using your existing audiences and landing pages, leading to more conversions.

Shopping

A shopping ad is designed to promote local or online inventory by boosting traffic to your website or store.  Through photos, title, price, and location of the product, these ads give users a sense of what you’re selling before they even click the ad.  Shopping ads don’t use keywords- instead, they use your product data to determine where to show your ads.

Video

Any business can benefit from creating a video- whether it’s simply to promote your product or service for the first time, or to keep your audience engaged with fun updates and new content.  This type of campaign show video ads across the Google Display Network or within other platforms like YouTube.

Universal App

This ad platform is fit for those who have an application to promote across Google, Google Play, and Youtube.  Through adding a few lines of text and a bid, Google Ads will help lead to more app installs, and in-app action.  Google’s systems test which ads are performing the best and generating the most value, and will show them to audiences more often.

Here to Help

Now that the Internet has become the primary way to promote products and services, it is fundamental to have a strong online influence in the midst of the growing competitive market.


As a Google Partner, Brockett Creative Group is certified by Google to create and manage your company’s Google Ads so that you can reach your goals in the way that best fits you. Contact us today to get started on your Google Ads Campaign!