Media Buys: Purchasing Advertising in Traditional Media

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When you’re running a business in any capacity, you want to focus on moving forward and upward, not get bogged down in minutia. Among the more dreaded of these tasks is media buying, or the purchase and placement of advertisements for television, radio, and print.

Considerations that go into a media buy include:

  • Time slot
  • Ad length (radio and television) or size (print)
  • Channel(s)
  • Publication(s)
  • Page placement (print)

There are several benefits to using an agency such as Brockett Creative Group to do your media buying. The agency advocates for your business (and your budget) and monitors and audits all aspects of the media buy on your behalf. We will get tear sheets – which help determine if the ad was 100% accurate – as well as spot check ads by tuning in or reviewing them in the publication.

At times, print ads can be printed where the image is blurred, was printed in black and white rather than color, with images cut off, or an entirely wrong ad was run. Similarly, with television and radio advertising, the ads running may be cut short or be the wrong ad. The agency then works on your behalf with the media outlet to make good on any of these errors.

An advertising agency like Brockett Creative Group can not only take on this duty for you, but we can also work on the advertisements themselves. Email or call us at 315-797-5088 to get buying those ad placements!

Better Together: Online/Offline Marketing Integration

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Online and offline marketing strategies can be very effective when done right. Both methods are designed to attract the attention of potential customers and continue to hold the attention (and hopefully affection) of current customers.

There are several methods Brockett Creative Group uses to integrate these two facets of brand marketing:

 

  • We ensure that your online and offline marketing efforts have a consistent look and message, so that the consumer’s opinion of your brand is reinforced each time they see one of your marketing pieces (be it a business card or an advertisement on YouTube).
  • Quick Response (QR) Codes can also be an effective marketing tool. They can be used on business cards so that contact information can be loaded and saved directly to one’s contact list, they can be used on print ads to take the consumer to the commerce page on your website, or they can be used on a poster in a window so passersby can get information about an upcoming event.
  • Trackable links are used to show you what is driving traffic to your website. For example, you may include a coupon in a specific publication with a unique url (let’s say yourproduct.com/coupon). The consumer types that address into their browser to visit the page, and your analytics will tell you that the traffic came from your investment in the publication. Not only will your website get more hits, but you will also be able to tell which marketing vehicles provide you with the greatest return on investment, allowing you to strategically spend your marketing budget.

To begin integrating your online and offline marketing, email or call Brockett Creative Group at 315-797-5088.