NYSTIA Award for Niche Marketing

December 4th, 2018

The New York State Tourism Industry Association, representing and uniting New York’s tourism industry, held its 5th annual Tourism Excellence awards at the Six Flags Great Escape Lodge in Queensbury, NY, where they added 16 more to the New York State Tourism Industry’s list of tourism’s best of the best. Both companies and individuals alike were celebrated for commitment, leadership, and accomplishment in travel and tourism, and honored for their projects and contributions to the economic growth of tourism in New York state over the last year.

Mohawk Valley Region Path Through History (MVPTH) was recognized as one of New York’s successful programs and was awarded the Tourism Excellence Award in Niche Marketing. The Tourism Excellence Awards honor individuals, attractions and tourism promotion agencies whose creativity and passion help make New York the destination of choice.

MVPTH approached us to come on board, and we were gladly able to take their vision and provide them with website development, branding, print design, along with a full-scale marketing campaign including online advertising, social media advertising, and traditional marketing strategies to launch their New York State Bike Through History tourism project in 2017. The project focused on highlighting and celebrating significant historical sites that would now be accessible from bike trails stretching from Saratoga to Oneida County. The New York Bicycling Coalition played a vital role in the project by planning, routing, and developing the bike paths. Thanks to the vision of the MVPTH committee members and the services we contributed, MVPTH was awarded the Tourism Excellence Award in Niche Marketing with an operating budget under $500K. Users of MVPTH’s Bike Thru History website can plan tours of these sites and offers an interactive approach to their visit.