Announcing A New Intern

Brockett Creative Group (BCG), in conjunction with the New Visions Communications program at OHM Boces, is pleased to announce Courtney Donohue as its newly appointed marketing intern.

Courtney is currently a senior at Oriskany High school and plans to study Communications with a focus in Journalism and Media next fall. She has brought her passion for journalism and marketing to BCG where she will be working closely with the marketing department and providing support for the team.

NYSTIA Award for Niche Marketing

The New York State Tourism Industry Association, representing and uniting New York’s tourism industry, held its 5th annual Tourism Excellence awards at the Six Flags Great Escape Lodge in Queensbury, NY, where they added 16 more to the New York State Tourism Industry’s list of tourism’s best of the best. Both companies and individuals alike were celebrated for commitment, leadership, and accomplishment in travel and tourism, and honored for their projects and contributions to the economic growth of tourism in New York state over the last year.

Mohawk Valley Region Path Through History (MVPTH) was recognized as one of New York’s successful programs and was awarded the Tourism Excellence Award in Niche Marketing. The Tourism Excellence Awards honor individuals, attractions and tourism promotion agencies whose creativity and passion help make New York the destination of choice.

MVPTH approached us to come on board, and we were gladly able to take their vision and provide them with website development, branding, print design, along with a full-scale marketing campaign including online advertising, social media advertising, and traditional marketing strategies to launch their New York State Bike Through History tourism project in 2017. The project focused on highlighting and celebrating significant historical sites that would now be accessible from bike trails stretching from Saratoga to Oneida County. The New York Bicycling Coalition played a vital role in the project by planning, routing, and developing the bike paths. Thanks to the vision of the MVPTH committee members and the services we contributed, MVPTH was awarded the Tourism Excellence Award in Niche Marketing with an operating budget under $500K. Users of MVPTH’s Bike Thru History website can plan tours of these sites and offers an interactive approach to their visit.

Logo & Branding Giveaway Contest

Today, most viewers scan your website for less than 3 seconds, making a strong logo incredibly important. A logo is the foundation of your company’s branding and conveys your vision. In this digital age, your logo may also be your potential customers’ first impression of your business, making it a vital investment.

To kick off the holiday season, BCG is offering a logo/branding giveaway, (a $1500 value). So, if your business needs help with branding to get up and running, or if your current logo design feels dated, simply fill out the application for a chance to win. We want to know your story and be a part of the branding process with you.

***We have extended the deadline!!

Please submit your application by 5 p.m. on January 11th.

FB voting will begin on January 17th at 2 p.m. until 6 p.m. on Friday, January 18th. The winner will be announced on BCG’s FB page on Monday, January 21st, 2019.

Announcing Our New Intern

Brockett Creative Group (BCG) is delighted to announce that it has added Grace Collins as a marketing department intern in conjunction with the New Visions Communications program at OHM Boces. Collins, currently a senior at Clinton High School, is responsible for providing support assistance to the BCG marketing team. Collins plans to pursue a major in Marketing and Communications in the fall.  

Brockett Creative Group is a full-service marketing agency specializing in web design, copywriting, digital marketing, content marketing, advanced programming, and videography.

                                              

 

 

Announcing Two New Hires!

BCG is pleased to welcome Catrina Dibble and Juliana Santucci to the marketing team. With the recent growth and expanded workload, the firm needed new high-caliber professionals to help serve their clients.

Catrina Dibble joined the creative group in May as the Director of Marketing/Client Advocate. She will be responsible for creating, executing, and measuring marketing strategies that drive growth for clients at BCG. Catrina has over 16 years of experience in marketing, communications, and public relations, and hopes to continue her trend in bringing customers the highest level of success and return on investment. 

Juliana Santucci began as an intern with BCG in conjunction with her business degree program at SUNY Polytechnic Institute. This month she has officially joined the team as Coordinator for the firm’s marketing department. In addition to developing and implementing digital and social media marketing strategies, she is responsible for various writing and researching tasks. Juliana strives to produce fresh ideas to creatively represent BCG and the visions of its clients.  

 

Brockett Creative Group Expands, Moves Back to Original Home in Clinton

Brockett Creative Group — a Mohawk Valley advertising, marketing, and internet strategy firm — says it has moved back to where the business first got its start in Clinton. 

Matthew Brockett started Brockett Creative Group in 2002 and one of his first offices was located behind the Clinton Cleaners. As the business grew, it moved to New Hartford where it developed into a full-service marketing company, offering web design, marketing and public-relations services, branding, video-production services, creative/graphic-design services, and more.

In the last year, Brockett Creative Group has expanded from nine employees to 11, so it needed more space, according to Catrina M. Dibble, the firm’s director of marketing.

Brockett Creative Group, which is celebrating its 16th anniversary, found that additional room at the site of the former Clinton Cleaners at 43 College St. in Clinton, where it is leasing 1,800 square feet of space. The company’s prior location at 4299 Middle Settlement Road in New Hartford was about 1,100 square feet, according to Dibble.

“The new location is more accommodating for clients, has a fresh feel, lends itself to a more ‘creative’ environment, and is a larger space,” she tells CNYBJ

Google Partners Connect Webinar for Small Business

Griffiss Institute (GI) will partner with Brockett Creative Group (BCG), a Google Partner agency in Clinton, NY, to present Google Partners Connect: Home Services, on Thursday, November 19, 2015, from 2:30 – 4:30 pm, at Griffiss Institute, 725 Daedalian Drive, Rome, NY.

This Google Partner’s Connect live webinar is a great tool for small-to-medium sized business owners, and marketing managers in the Mohawk Valley area.

This presentation will cover two very useful topics; “The Importance of Shifting to Digital,” which will help to diversify traditional marketing budgets to include more profitable digital channels, followed by “Consumer Search Trends in the Home Service Space,” which will be geared toward businesses that provide any kind of home service.

The Google instructors for this program, via live web stream, will be, Ben Tyson, Head of Sales Enablement for SEM (Search Engine Marketing), and Tyler Johansson, a Strategic Partner Manager in the Channel Sales division. BCG Marketing Specialist, Scott Mathias, will moderate the event.

Brockett Creative Group president, Matt Brockett said, “Whether your business is construction, plumbing, HVAC, landscaping/snow removal, or any of the other services that people need for their homes, you need to get found online. Chances are, your business is small and doesn’t have staff for internet marketing, which makes this presentation ideal for you.”

“Griffiss Institute is excited to partner with Brockett Creative Group on this event, and to share these valuable creative approaches with other small businesses and organizations. As a small not-for-profit with a limited budget, we have been able to enhance our own marketing efforts. Working with Brockett has given us the ability to utilize the full potential of Google’s services,” says Regan Johnson, Director of Operations at Griffiss Institute.

This Google Partners Connect webinar is free to attend, but space is limited and pre-registration is required.

BCG Participating in Panel Discussion

Get Found on Google Search & Maps and Grow Your Business Online

Brockett Creative Group (BCG) in Clinton, NY, will participate in the program Get Found on Google Search & Maps and Grow Your Business Online on Tuesday, October 13, 2015. The session will be held again on Thursday, October 15.

This training will be held from 5:30pm-8:30pm on the 13th and from 1:00pm-4:00pm on the 15th. Both sessions will take place at SUNY Poly, in Room N232 of the Kunsela building.

The presentation focuses on getting your business information into Google Search and Maps, and familiarizing attendees with tools that will help them grow their business online. BCG Marketing Specialist Scott Mathias will sit on a panel of local experts to share his knowledge of search engine optimization (SEO) and online marketing.

The workshops are free of charge, but space is limited and pre-registration is required. To reserve your place, call (315) 792-7547 or email palazzp@sunyit.edu.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Call the SBDC at SUNYIT at 100 Seymour Rd, Utica, NY 13502.

In conjunction with The Small Business Development Corporation.

Reach Your Business Goals Online

Brockett Creative Group (BCG), a Google Partner agency in Clinton, NY, will present Reach Your Business Goals Online on Wednesday, September 30, 2015 in coordination with the Small Business Development Corporation (SBDC). The program will be held in c108/110 of Kunsela Hall at SUNY Poly from 12pm-1pm.

The featured presenters are Google AdWords expert Fred Vallaeys and online marketing authority Matt Lawson, who will be instructing the program via live web stream. BCG President Matthew Brockett and Marketing Specialist Scott Mathias will moderate the event.

“As a Google Partner we’re aware of the ins-and-outs of online marketing, but if you don’t work with it every day, the sheer volume of information can be daunting. This can be especially true for a small business owner with a limited staff,” said Brockett. He continued, “The whole community benefits from having successful businesses, and we want to do our part in helping local small businesses grow.”

The workshops are free of charge, but space is limited and pre-registration is required. Beverages will be provided, and participants are welcome to bring lunch to have during the event. To reserve a place, visit www.brockettcreative.com/google-partners-connect.com.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Call the SBDC at SUNYIT at 100 Seymour Rd, Utica, NY 13502.

In conjunction with The Small Business Development Corporation.

Google Certifies Brockett Creative Group

Brockett Creative Group was confirmed as a Google Certified Partner. There are four such partners between Syracuse and Albany. Google Partners is the Internet leader’s platform for advertising agencies and other organizations who design Internet marketing campaigns. Partners must pass an exam proving their familiarity with Google’s best practices. Scott Mathias led the initiative in attaining the certification at BCG.