At their most basic, website applications (apps) help users interact with your website, adding value to their experience.
Web applications are what allow us to have the interactive experience with websites that we enjoy today, unlike the static websites of the past. Any time you fill out an information form, login, use a shopping cart, check webmail (e.g. Gmail), use a map, or manage your website with a Content Management System, you are using a website application. They are also what allow websites to store information that you provide so that you don’t have to re-enter it with every interaction (think credit cards on your go-to shopping sites).
Web applications are also built to be compatible with any number of browsers and operating systems, so someone using an iPhone during the day and a PC at night will have a consistent experience.
Proper coding of web applications is essential, as weak coding can lead to security vulnerability. Considering the information gathered and stored by these apps, any security weakness has the potential for devastating consequences.
Among the web applications built by Brockett Creative Group are:
- MyPath, an app that allows site users to create and organize destination itineraries
- Job and Internship Placement that connects job seekers with employers and offers job search tips and information
If you’d like to learn more about how BCG can help you with applications for your website, email us or call us at 315-797-5088.